BIOS Clinical Research branding (2021)
A modular logo and brand design for a new clinical-research company based in Palm Springs, California.
EXCERPTS FROM BRAND HANDBOOK
A MODULAR LOGO
There are four variations: Formal Logo; Quick Logo; Wordmark; Icon.
1. FORMAL LOGO (THE PRIMARY LOGO)
Uses: The first choice; stationary and legal; any situation where there is no established context or brand awareness; where clear communication is vital.
2. QUICK LOGO
Uses: Where a less-cluttered look is appropriate; where some context has been established; where “Clinical Research” is communicated elsewhere; where a punchier look is required.
3. WORDMARK
Uses: Where graphics are not appropriate or possible; where space is limited and it is more important to communicate company name than brand.
4. ICON
Uses: Where space is extremely limited; where an icon is required; where an avatar or profile image is required; when context has been fully established; where brand authority and exclusivity is appropriate.
